3 Reasons Why SEO is Crucial For Large Businesses

The Importance of Search Engine Optimization for Large Corporations

The importance of search engine optimization for smaller businesses cannot be mistaken. Lets put it this way, without a strong internet presence it is very difficult for a small company to ever become big. With that said SEO is just as crucial for a large business as it is for a small one. Lets take a closer look at three reasons why SEO is crucial for big brands.

1). Remain Competitive Amongst the Big Dogs

Big businesses have a lot to gain from a strong internet presence. However, they also have a lot to lose including potentially millions of dollars in sales to a list of online powerhouse ecommerce websites such as Amazon, Ebay, Zappos, and company.

Then there are are those large businesses which only provide a service. How do they plan to continuously acquire new clients at the same rate as their competition if they are not on the first page of Google? 90% of consumers conduct online research before purchasing a new product or service. Of that 90% a whopping 70% don’t browse past page one of search results. Thus 63% of consumers will be influenced by a resulting webpage on page one of search engines for the product or service they are looking for. If a large business is not gaining a piece of this 63% then they will not be competing as a top dog in their industry very long.

2). Squash Smaller Businesses

Big businesses have the advantage of low cost of goods and the ability to offer a lower selling price. Essentially a large business can stomp out all smaller competitors by simply not forfeiting their online target market.

3). Continue to Grow

Search Engine Optimization is the foundation of inbound marketing. Big businesses must continue to invest in online visibility as much as they do traditional marketing in order to continually gain a larger piece of their target market. The most efficient way to gain online exposure is by attracting massive amounts of website traffic via search engines. In other words big businesses need a ramped up SEO campaign to rank on page one of search engines for every industry related search term. There should be no ifs, ands, or buts about it.

What are your thoughts? What are some other reasons why SEO is crucial for large businesses?

5 Tips For Generating Keywords for Your SEO Campaign

Probably the most important factor for determining both the strategy and success of a search engine optimization campaign lies in the selection of keyword phrases. Choosing the right keywords phrases to optimize for any particular website should not be taken lightly. The keyword phrases that are chosen for a campaign determine how people will find a website, how many people will find a website, how quickly a website will rank on the first page of a search engine, and the interest level of the searching party.With that said you must generate a comprehensive list of keyword possibilities before you can select keywords for you SEO campaign.

Here are 5 tips for generating the best keywords for your SEO campaign:

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  • List as many product/service names associated with your business as possible. (e.g. lawyer, doctor,)
  • Brainstorm as many descriptive variations of those product/service names as possible. (e.g. attorney, criminal law, bankruptcy lawyer)
  • Study your competitor’s website and their keywords. This is a great strategy to realizing keywords you hadn’t thought of yourself.
  • Add geographic specific keyword variations. (San Diego Lawyer, San Diego bankruptcy lawyer, La jolla Bankruptcy lawyer)
  • Take your list of all keyword variations and enter then into Google’s Keyword Tool to have Google recommend even more keyword variations.

[/custom_list] Once you have completed these 5 steps you should have an excellent list of keyword possibilities for which to choose for your SEO campaign. This is a crucial first step. Without a full list of possibilities it is likely that you may miss out out on a great keyword ranking opportunity. After you have assembled this list you are ready to compare keywords and select the best choices for your campaign based upon relevance, competition, search volume, and profitability potential.

Search Engine Optimization San Diego

DinoMite SEO is located out of Vista, California but our search engine optimization firm primarily provides service to business owners in all areas of San Diego. We work with both small and large companies alike as well as individuals.

DinoMite SEO provides optimization services based upon keyword packages. Our clients decide how  many keywords they would like to rank for and we deliver the results. Our Keyword packages range from 5 to 30 keywords on average.

What is Keyword URL Mapping?

Keyword URL mapping is the process of determining which page of a website should contain certain keywords to maximize the optimization of the entire website as a whole. A lot of times optimization is only directed at the homepage of a website. This is not the best strategy simply because it is impossible for any one page of a website to be top loaded with several keywords. Each page of a website needs to be optimized for only a few keywords for it to have a chance to rank highly for any one keyword phrase search.

The best practice is to dedicate specific pages of a website to be optimized for specific keyword terms and to thus to spread your keywords out over each page of your entire website. Keyword URL mapping is the process of doing just this.

Search Engine Optimization in Vista

Dinomite SEO offers search engine optimization on both a local and national basis. We are located in Vista, California and can help your business website to rank on page one of search engines for the city of your choice. Primarily we service businesses within San Diego which include Vista, Carlsbad, Del Mar, La Jolla, Carmel Valley, Temecula, and Clairemont.

If you are interested in learning more about our services please contact us. Our friendly and knowledgeable staff would love to answer any questions that you may have.

A Google Rep Explains How Search Works

When you conduct a search on Google you aren’t searching the web. What you are actually searching is Google’s index of the web. You see Google can only index websites that are available to be found by search engine spiders. These spiders index all available websites by beginning at one website and then crawling from that website to any other sites it links with. Once a spider crawls to another site it indexes the content of that site and crawls away once more to others sites that are linked with it. Thus it is the connectivity of websites to one another that allows the Google spider bots to find available websites. This explains why having many inbound links is a major component of how well your website ranks among search engines, particularly Google.

Check out this 3 minute video presentation from an engineer in the quality group at Google, Matt Cutts, on “How Search Works.” A visual for this type of concept will greatly help your understanding.

httpv://www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded#!

What do you think? A little easier to understand with a cartoon animation?