Uniforms Express Case Study

Background:

Uniforms Express is a national supplier of custom sports uniforms to collegiate, high school, and youth sports teams. They have supplied team uniforms to the top collegiate sports teams including the Stanford Cardinal baseball team. Uniforms Express approached our San Diego Internet Marketing firm with the need for increasing online leads and with the particular branding goal to earn the number one keyword position for several competitive keywords.

Marketing Goal:

To increase online leads to Uniforms Express leveraging several different web properties, landing pages,  and websites. To improve organic keyword positioning for several highly competitive keywords. To increase the efficiency and effectiveness of Uesports.com and UniformsExpress.com for converting website traffic into leads.

Technical Strategy:

To use a combination of on-site and off-site inbound marketing and content marketing strategies to build the authority, link profile, and quality of UEsports.com and UniformsExpress.com. Beginning with on-site optimization, our search strategists found several opportunities for technical html, keyword density, and interlinking improvement. Carefully studying and measuring the link profile of competitors we were able to determine the types of inbound links that Google was rewarding to industry sites with high organic positions.

Our team immediately recommended and worked with Uniforms Express to build out several industry blogs for which to provide additional content, relevancy, and value to sports team customers. Our experienced staff writers provided consistent trending content for which to attract natural links and acquire more inbound traffic thru long tailed keyword phrases.

Our content marketing solution initially included press release writing and distribution but we found our resources were better off invested in writing and contributing articles on behalf of our client for more natural industry exposure.

Using a dynamic approach to online marketing, we consistently updated the services, techniques, and tactics for which we implemented for Uniforms Express. The results have been amazing and our client could not be more excited with results.

Results:

Uniforms Express worked with our SEO firm for 28 months consecutively before it was purchased by another sporting goods organization.

Our SEO campaign greatly contributed to the bottom line market evaluation of the business.

During our campaign we improved keyword positioning for each of our target terms.

As a result of our keyword improvement organic website traffic more than doubled consecutively every sixth months.